The new GEL-QUANTUM 360 CM campaign for ASICS is created by 180 Amsterdam and MPC Creative, with grade by Richard Fearon.
A product of ASICS's world famous Institute of Sport Science, the GEL-QUANTUM 360 CM is the latest version of the revered QUANTUM shoe. The new high performance shoe provides athletes with 360 degrees of ASICS’ award-winning GEL Cushioning, giving them superior shock attenuation and durability.
The work was directed by John Sunter through MPC Creative. The content piece is an elegantly designed concept film, using world class CG and VFX, to graphically portray the shoe’s conception and birth, heralding the creation of the product. Sharp, photo-real detail shows how the product germinates organically to form the unique structure and technological components of the shoe.
Dave Canning & Dan Treichel
Martin Terhart & Adam Noel
Tushar Kewlani, Radu Ciubotariu, Olivier Sicot, Ben Thomas, Alessandro Costa, Leanne Goymer, Thomas Phillips-Howard & Akshay Sunil Wadwalkar Sumesh Chammancheri