Coca-Cola, Clay Dolls



Coca-Cola celebrates family bonding at Chinese New Year with McCann Worldgroup Shanghai.

Augusto De Fraga has directed the new Coca-Cola spot for Animal Factory Films and McCann Worldgroup Shanghai. In their third collaboration with Augusto, MPC designed and built a pair of clay dolls and integrated them into a festive snowy environment.

The clay dolls themselves are synonymous with Chinese New Year and were crafted digitally by MPC Shanghai. Their mission is to build a family for the snowman and underline the importance of sticking together at this special time of the year.  

The VFX team lead by Barry Greaves brought the dolls to life using Maya and composited them into their snowy environment adding personality and mischief to proceedings.

Shanghai based Head of Colour – Vincent Taylor gave the film a festive look by embracing the cold exteriors but maintaining a sense of playful invitation. A steel blue pallet was the perfect backdrop to emulate a moonlit environment. This provided an offset against the warm interiors but additionally enhanced the external red hues to highlight the brand presence.

The Ad airs in China over Chinese New Year.

Credits

Agency

McCann Shanghai

Creative Directors

Jeremy Guo & Hesky Lu

Agency Producer

Alison Lin

Production Company

Animal Factory Films

Production Company Producer

Paddy Xu

Director

Augusto de Fraga

DOP

Sergi Gallardo

Editor

Marcos Castiel

VFX Producer

Lily Li

VFX Supervisor

Barry Greaves

CG Supervisor

Christian Kalata

Line Producers

Deepanjali Singh, Shirley Huang, Rachel Zhao

3D Team

SelvaKumar k, Bakiyaraj P, Gowri Shankar Velusamy D, Ankit Dheraj Toppo, Sivapriyan, Alex Kok, Earn Lee, Sean Baptist, Ember Chen

2D Team

Naresh, Praveenkumar Samiraj, R Kumaresan, Sudheesh TV, Nicolas Cadorette, Joseph Tsang, Madhuka Gunasekera, Iman Javaherypour, Rajkumar C., Qiu Cheng, Robin Liu, Stalin Balan, Anupam Kumar, Shaik Abdul Adil, Shawn Shaiju

Grade

MPC

Colourist

Vincent Taylor