FX Networks, FEUD: Bette and Joan



MPC Creative designs graphic promos for FX’s FEUD

The first season of FX Networks’ new series FEUD: Bette and Joan, starring Susan Sarandon and Jessica Lange, focuses on the notoriously dramatic rivalry between Bette Davis and Joan Crawford. To help promote the new show, FX tapped the innovative content studio MPC Creative. Directed by Kina Choi, the graphic promos were inspired by the dark humor of the show and the actresses’ colorful yet cunning personalities.

“It was such a fun project to work on. We loved to explore the theme of duality and the psychological state of mind associated with having a nemesis,” said director Kina Choi. “We've simplified these complex themes using metaphors accompanied with an abstract design language. A good design should be stylish but more importantly, like a language, it should also be used as a device to communicate the concepts and themes it represents.

Credits

Client

FX Networks

President of Marketing & Promotions, FX Networks

Stephanie Gibbons

EVP, On-Air Promotions, FX Networks

John Varvi

SVP, Design, FX Networks

Steve Viola

VP, Design, FX Networks

Albert Romero

VP, Production, Design, FX Networks

Dara Barton

Creative Director, Design, FX Networks

Andre Carbonari

Content Studio

MPC Creative

Senior Art Director

Kina Choi

Designers

Kina Choi, Kris Fortin, Eunha Choi

Animators

Kris Fortin, Emily Gerich, John Dougherty

Producer

Colin Clarry

Production Coordinator

Kaycelyn Atkinson