Gearing up for the June 24th release of Independence Day: Resurgence, Twizzlers’ new commercial “Base Repair” shows us a more lighthearted moment as aliens with advanced weaponry return to take over earth. During the invasion, our hero’s main concern is the pack of Twizzlers that get stuck underneath the falling debris from the attack. MPC Creative’s Eric S. Anderson directed the promo, with MPC also handling the visual effects and color grade.
Eric commented, "We wanted to create a misdirect leading people to believe this could be another trailer from the new Independence Day movie. We used wide shots from the film and shot new medium and close ups in a parking lot in San Pedro. To ensure an authentic physical performance out of our actor Joe Hursley, we threw practical debris for him to dodge on set."
"Joe was great to work with, being a singer in a rock band he was used to screaming and diving for candy. It came very natural to him."
Eric S. Anderson
Benji Davidson, Brian Williams, Jason Heinze & Edward Anderson