About MPC Data Lab

MPC Data Lab provides support for all data-acquisition projects, and offers assistance and production management across all stages of your digital pipeline. Building on the strengths of MPC’s non-linear digital workflow and data management services, the state of the art facility also offers workflow consultancy, digital dailies, rushes for editors and a full range of digital transcoding for commercials, feature fi lms and broadcast.

MPC Data Lab aims to provide an easy and trouble-free data workflow that works in the same way a film lab works – you bring in your rushes, they are processed overnight and delivered to your editor in the morning. Simple. We have the knowledge to ensure that your rushes retain all the necessary metadata for a trouble free conform, the technical expertise to produce the best image quality possible, and the infrastructure to ensure that everything is delivered on time.

The purpose-built Data Lab builds on MPC’s experience with tapeless workflows. The team have already worked on numerous commercials for well known brands including Bacardi, Sony and Stella Artois, and for directors including Frank Budgen, Brett Foraker and Jonathan Glazer. Feature film experience includes Danny Boyle’s smash hit Slumdog Millionaire and Guy Ritchie’s forthcoming Sherlock Holmes movie.

Managed by Digital Imaging Producer Chris Vincze, the Data Lab works closely with Creative Director of Colour Grading, Jean-Clement Soret. Chris himself comes from 4K London, the capital’s leading RED camera and workflow specialists where he was Technical and Operations Director. 4K London received one of the UK’s first RED ONE cameras in January 2008, and Chris was instrumental in pioneering standard procedure and image delivery. He has also been a consultant to Panavision when they acquired their Phantom cameras. The team has recently been joined by Kerri Aungle as Business Development Manager. Formerly of Computamatch, Kerri brings with her a vast experience of clients’ post-production needs.

MPC DATA LAB SERVICES

  • Transcodes from all RAW camera formats to all offline digital formats

  • Transcodes direct to AVID media and projects

  • Playouts from RAW to all video formats

  • One light and best light grading from digital formats

  • Transcodes from RAW camera formats for online dailies review via MPCTV

  • Secure backups to LTO4 tape

  • High resolution transcodes from RAW to DI data formats

  • EDL and file structure management for easy conforms

  • Workflow and shoot consultancy

See Data Lab Data Lab Service Guide for more information

WHY USE A DATA LAB?

Because data processing runs on computers, many people are tempted to think that good data processing can happen anywhere you can plug in a laptop. However, there are many reasons why a Data Lab is by far the best place for this to happen:

  • Speed: the infrastructure and parallel processing power of a dedicated Data Lab means that data conversion can happen many times faster than on a single machine.

  • Quality: properly calibrated broadcast quality monitors and a suitable viewing environment mean that dailies, or online-resolution output can be properly quality controlled.

  • Consistency: people know what to expect from the service. Editors know they will get their dailies in the format that works immediately on their system and they won’t have to waste time working out how to ingest their data; Directors of Photography know that their work will be shown in the best light, and they can build up a relationship with the lab in the same way as they do with a fi lm lab.

  • Safety: proper procedures and systems architecture mean that rushes will be secure and properly backed up.

  • Expertise: MPC Data Lab personnel are trained in all aspects of digital imaging technology and colour science, from capture to editorial to delivery. The lab is fully integrated with MPC’s award-winning grading department for a complete workflow solution.

To find out more about MPC Data Lab, receive a quotation or organise a demo please contact datalab@moving-picture.com