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Chinese New Year 2018



MPC Shanghai celebrates Chinese New Year with work on 10 high-profile spots

To ring in the Chinese New Year - the Year of the Dog - MPC Shanghai has been busier than ever, working on a total of 10 festive spots for the holidays. Our studio has partnered with a variety of regional and international brands to bring their stories to the Chinese market, including the holiday favourite Clay Dolls for Coca-Cola, a touching spot for Taobao and bringing vivid colour to Watsons.

Coca-Cola - Clay Dolls 2018

Agency, McCann; Production Company, Carrot Films; Director, Kim Yu-Young - VFX & Grade by MPC Shanghai

Carlsberg - Chinese New Year

Agency, Mullenlowe; Production Company, Must Films; Director, Richard D'Alessio - VFX & Grade by MPC Shanghai

Yili – Joy Day

Agency, Lintas Beijing; Production Company, Look Films; Director, HengTai Zhang - VFX & Grade by MPC Shanghai

Slek - Chinese New Year

Agency, McCann Shanghai; Director, Toma Ever - VFX by MPC Shanghai

Gallery

Credits

Image Carousel - Colour Jobs

Graded by Nikola Stefanovic

Tmall Winter:

Agency

Frad & Ferid

Director

Salomon Ligthelm

Production Company

Stink Films

DoP

Christophe Collette

Vans:

Director

Yihang Chen

Production Company

UID

DoP

Ang Zheng

Watsons:

Director

Zou Fei

Production Company

Gwantzi

Ray-Ban:

Agency

Arcade China

Director

Yuen Tsieh

Production Company

Gwantzi

DoP

Giaoplaolo

Taobao Family Account:

Director

Wang Limin

Production Company

16:9 Films

Clash of Clans:

Director

Jess

Production Company

We Production

DoP

Liang Zi