By continuing to browse this site, you agree to the use of cookies. When placed on your device, cookies enable site visit statistics to be collected and services to be better adapted to your needs, such as language preferences. For more information and to configure cookies, click here.

Marks & Spencer, Spend It Well

Valenstein & Fatt’s first campaign for M&S, with VFX and grade by MPC, introduces a new proposition for the retail brand centered on attitude and empowerment

‘Life is short.  And spending it well isn’t always about saying yes.’

Directed by Riff Raff Films’ François Rousselet, and narrated by award-winning British actor Helen McCrory, this spot is about having the conviction to say ‘no’ – no to everything from uncomfortable knickers to bad relationships.

The team here at MPC created the VFX and grade for the empowering ad, which is set to a new arrangement of David Bowie’s ‘Rebel Rebel’ and aptly introduces an inspirational tone of voice for the retail brand as part of an integrated campaign, including TV, social, digital, press, outdoor, radio and in-store activation. 

Ultimately, it sends us one resounding message: you only get one life… #SpendItWell




Valenstein & Fatt


François Rousselet

Production Company

Riff Raff Films

Chief Creative Director

Vicki Maguire

Creative Directors

Danielle Noël, Thom Whitaker

Producers, Valenstein & Fatt

Marcus Eley, James Plaxton


Matias Boucard


Dominic Leung

Producer, Riff Raff Films

Cathy Hood

Executive producer, Riff Raff Films

Matthew Fone



VFX Supervisor

Alex Lovejoy

VFX Producer

Louise Unwin

VFX Team

Alex Snookes, Guillaume Weiss, Vinoth Kumar, P N Arunkumar, Swarup Kumar Panigrahi, Srinivas Achary, Likin Ganpathy CP




Richard Fearon

Soundtrack composer

Luis Almau


Helen McCrory

Audio post-production