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Samsung, Unpacking

72andSunny Tell Samsung Mobile’s Innovation story, 'Unpacking', One Box at a Time.

From the release of the SH-100 mobile phone in 1988 to the first wristwatch phone, the World’s smallest TV phone to the MP3 phone, Samsung presents ‘Unpacking’.




72andSunny Amsterdam

Production Company

1st Avenue Machine


Asif Mian & Bob Partington

Executive Creative Directors

Carlo Cavallone & Stuart Harkness

Creative Director

Matt Heck

Senior Writer

Andy Johns


Domingo de la Villa

Agency Producers

Peter Williams & Jennifer Cursio

Production Company Executive Producer

Isabella Parish

Production Company Producer

David Stewart


Manel Ruiz


James Rose & Jack Singer @ Cut+Run


MPC Amsterdam

VFX Supervisor 2D

Ricky Weissman

VFX Supervisor 3D

Amir Bazazi

VFX Shoot Supervisor

Jim Radford

VFX Producer

Gwenn Hardouin

VFX Line Producer

Edwin Elkington


MPC - Remote Grading


George K

Audio Post Production & Sound Design

Wave Amsterdam & Factory

VFX Team

Dan Sanders, Dirk Riesenfeld, Tom Van Dop, Lise-Prude-Homme, Vincent van der Klaauw, Akhil K.P., Anupam Kumar, Arulanandhan, Alexis Williams, James McIver, Julia Caram, Ross McCabe, Luca Maccarrelli, Kitty Lin & James McIver