Directed by Outsider’s Henry Littlechild and conceived by McCann Manchester, the animated CGI film brings toys in a Smyths toy store to life.
The story documents the journey through the imagination of a charming young boy Oscar who becomes enchanted by the toy store before him, using the lyrics of the Beyonce hit ‘If I Were a Boy’ and changing it to ‘If I Were a Toy”.
MPC produced character design, CGI and animation across the piece.
“We want to bring the excitement of the toy store as seen through the eyes of a child to our customers,” said Sinead Byrne, joint head of marketing, Smyths Toys Superstores.
“We have really enjoyed working collaboratively with McCanns, MPC, Outsider and also our director, Henry Littlechild, to create this magical campaign and we are excited to finally reveal it to our customers.”.
Richard Aldiss, McCann Manchester managing partner, added: “The brief was simple. Create a memorable campaign that captures the imaginations of kids and parents alike, while taking the Smyths Toys Superstores brand up a gear. With the run up to Christmas, we wanted to create something truly magical, while remaining firmly focused on the commercial agenda.”
Neela Kumuda Parankusham
Mike Cosgrave, Lou Thomas, Michael Diprose, Boris Cailly, Michele Tolo, Mattias Lullini, Stuart Turnbull, Tito Ferndandes, Hannah Binswanger, Venkatesh Rajagopal, Ajai V John, Sudesh TV, V Jegadeesan, Hemalatha T & Manjunath Ramakrishnaiah