MPC Creative collaborated with Illumination Entertainment, Republic Records and Chirp Films on this promotional music video to accompany the upcoming holiday blockbuster, Sing. Lovable animated characters and modern city scenery create the perfect environment for Ariana Grande and Stevie Wonder’s upbeat song, “Faith.” With direction by Alan Bibby and creative direction/writing by Patrick Condo, MPC Creative was excited to play a part in this star-studded campaign.
“Collaborating with both the legend Stevie Wonder and one of today's most talented artists, Ariana Grande, was a such an inspiring experience,” says Bibby, whose work as a director includes critically acclaimed shorts and music videos such as Coldplay and Rihanna’s “Princess of China.” “Both are such amazing artists, and the opportunity to work with them and the incredible people at Illumination was a dream come true, not just for me but the whole MPC team.”
Adds MPC Creative Executive Producer Dan Sormani, “We were thrilled to have this chance to work with Illumination & Republic Records on the promotion of ‘Sing.’ Taking these playful animated characters and choreographing their interactions with Stevie and Ariana was an exciting challenge. We’re huge fans of the concept and song, and honored to be involved.”
In addition to the 2017 Golden Globe “Best Animated Motion Picture” nomination for Sing, “Faith” also received a nomination for “Best Original Song – Motion Picture.” The feature film debuts in theaters everywhere on December 21. To take a peek into the animated world of Sing, see the music video below.
Stevie Wonder, Ariana Grande
Paulina Salazar, Giselle Bailey
Damien Bastelica, Roger Hom, Blake Patrick, Sean Lattrell, Anne Calandre, Harry Teitelman, Noah Rubin
Aleks Sasha Djordjevic, Tobey Lindback, Kelly Bruce, Mazyar Sharifian, Ted Abeyta, Meghan Sesnie, Anton Anderson, Derina Doorley, Matthew Lane-Smith, Greg Gilpatrick, Steinar Nedreboe, Hieu Phan