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Super Bowl LIII



MPC has another big showing at Super Bowl LIII

Every year, the Super Bowl commercials are the talk of the town, and this year, we were delighted to work on six spots, including Amazon's comedic look at its beta-test products and Ridley Scott's first return to the advertising world in 15 years.

From visual effects to beautiful finishing and grade, here is a roundup of spots that MPC worked on...

Turkish Airlines, The Journey

Turkish Airlines have teamed up with legendary director Ridley Scott for his first return to the advertising world in 15 years.

Premiering with a 30-second clip during the Super Bowl, the Istanbul-centric film is based around the plot of a cat-and-mouse chase across the city’s iconic landmarks, paying homage to its splendor with its new airport, poised to be the biggest in the world.

Anomaly partnered with Scott to direct the film with VFX from MPC. This is the airline’s third consecutive Super Bowl ad.

Amazon, Not Everything Makes The Cut

Not everything makes the cut as an Amazon Alexa device, and this humorous ad from the brand takes a look at some of the beta-test products that didn’t get the seal of approval, from a dog collar that speaks dog, to an electric toothbrush that is Alexa-enabled, all with hilarious results...

MPC’s Ricky Gausis graded the spot from Lucky Generals, which was directed by Hungryman’s Wayne McClammy, and shot by DP Christian Sprenger. Harrison Ford and Forest Whitaker star.

Michelob Ultra, Robots

The ad shows a robot outrunning and outplaying humans in sports like golf and boxing, only to realize that it can't enjoy a beer with friends. It ends with a cameo from Colombian singer Maluma opening the beer at a bar with friends.

Sprint, Best of Both Worlds

Following last year’s introduction to mischievous robot Evelyn and her robot friends in last year’s Super Bowl ad, she’s back again, and this time sports legend Bo Jackson, a mermaid and a ‘bird horse’ has joined them.

MPC has partnered with Droga5 on numerous Sprint campaigns throughout the year, and we’re delighted to have worked on another Super Bowl for the second year running.

Kia, Give It Everything

Kia’s latest Super Bowl campaign from David & Goliath sees MPC’s Mark Gethin team up once again with director John Hillcoat, a long-time collaborator.

The brand, which is opting out of celebrity endorsements this year and using the money to start The Great Unknowns Scholarship, focuses on the people in a small town in Georgia.

Carl's Jr., Malibu Yoga

This new Carl’s Jr. campaign from Arnold Worldwide aired regionally in California during the game. Traktor’s Sam Larsson directed the comedic spot featuring a spot of beach yoga and the plant-based burger itself, the “Beyond Famous Star”. MPC handled the finishing, with grade by MPC’s Ricky Gausis.

Credits

Expand for full credits

Amazon

Agency

Lucky Generals

Director

Wayne McClammy

Production Company

Hungryman

Lucky Generals:

Creative Director

Ben Martin

Producer

Joe Bagnali

Hungryman:

DP

Christian Sprenger

Line Producer

Rick Jarjoura

MPC:

Colorist

Ricky Gausis

EP, Color

Meghan Lang

Producer

Rebecca Boorsma

Turkish Airlines

Agency

Anomaly

Director

Ridley Scott

Production Company

RSA

Anomaly:

Producer

Neil Henry

RSA:

Executive Producer

Tracie Norfleet

MPC:

VFX Supervisor

Adam Crocker

2D Assets

Dan Benjamin, Lucie Brant, Kalle Kohlstrom

CG Lead

Anthony Bloor

CG Artists

Michael Diprose, Mike Little

DMP

Charles Downman

Compositing

Vivek Tekale, Saravanan, Shalwin Shaiju

Line Producer

Sanchit Soi

Assets

Craig Savio Padua

Matchmove

Konduru Achi Raju

Clean up

Kiran Veeraswarapu, Kajal Pandya, Alex J., Stevenson G, Vaishali Awaghade

Michelob

Agency

FSB Chicago

Director

Dante Ariola

Production Company

MJZ

FCB Chicago:

Creative Director

John Flannery

Producer

Ximena Aguirre

MJZ:

Executive Producer

Eriks Krumins

Line Producer

Natalie Hill

MPC:

VFX Supervisor

Daniel Seddon

2D Lead

Oliver Caiden

CG Lead

Chris Bernier

CG Team

Tiago Dias, Ashley Yee, Lucy Choi, Francisco Fraga, Jemmy Molero, Jacob Fradkin, Graeme Revell, Wesley Schneider

2D Team

Ruairi Twohig, Dirk Riesenfeld, David Piombino

Modeling

Joel Durham, Chad Roen

Compositors

Kelsey Napier, Benjamin Davidson

Concepting

Roger Hom

Executive Producer

Karen Anderson

Senior Producer

Mark Driscoll

Producer

Chris Connolly

Associate Producer

Cash McBride

Production Assistant

Sydney Sanford

Colorist

Mark Gethin

Executive Producer, Color

Meghan Lang

Producer, Color

Rebecca Boorsma

Kia

Agency

David & Golliath

Director

John Hillcoat

Production Company

Serial Pictures

David & Goliath:

Creative Directors

Frauke Tiemann, John O'Hea, Mark Koelfgan

Executive Producer

Curt O'Brien

MPC:

Colorist

Mark Gethin

Color Assist

Dimitri Rajapakse

EP, Color

Meghan Lang

Producer, Color

Rebecca Boorsma

Associate Producer, Color

Damian Winterbottom

Carl's Jr.

Agency

Arnold Worldwide

Director

Sam Larsson

Production Company

Traktor

MPC:

Executive Producer

Elexis Stearn

Senior Producer

Karena Ajamian

Senior Flame Artist

Benji Davidson

Colorist

Ricky Gausis

EP, Color

Meghan Lang

Producer, Color

Rebecca Boorsma

Sprint

Agency

Droga5

Director

Jody Hill

Production Company

Caviar LA

Droga5:

Executive Producer

Dave Stephenson, Jeremy Fox

Executive Creative Director

Kevin Brady

Creative Director

Rachel Frederick, Dana Stalker

Art Director

Patrick Horton

Copywriter

Justin Lee

Caviar LA:

Executive Producer

Michael Sagol, Jasper Thomlinson, Kim Dellara

Producer

Bernard Rahill

MPC:

Senior Executive Producer

Camila De Biaggi

Producer

Carlos Zalapa

Creative Director

Alvin Cruz

VFX Sup/2D Lead

Warren Paleos

2D Team

Bilali Mack, David Piombino, Mazyar Sharifian, John Shafto, Ruairi Twohig, Suzanne Dyer, Matthew Lane-Smith, Michael Glen, Kelly Bruce, Ting-Jung Hsu, Nicholas Principe

Production Assistant

Katherine Miccio

Colorist

James Tillett

Color Assist

Daniel Silverman

EP, Color

Ed Koenig

Producer, Color

Jenna Gabriel