The D&AD professional awards are said to be the pinnacle of creativity, which inspire and celebrate the best in design and advertising. A D&AD Pencil is regarded as recognition for the late nights, toughness in the face of the client feedback, and dedication to craft.
This year MPC London and MPC LA have received six Wood Pencils; five in the Special Effects category and one in Animation.
MPC London has received Wood Pencils in the Special Effects category for an array of hugely successful commercials including Dougal Wilson’s John Lewis ‘Monty’s Christmas,’ and Ikea ‘T-Shirts,’ along with Juan Cabral’s stunning Ikea ‘Beds.’ Monty’s Christmas has also been awarded in Best Animation.
Continuing MPC’s sweep totalling five out of ten wins in the Special Effects category, MPC LA received Pencils for Adam Berg’s Xbox Forza 'Leave Your Limits' and Peter Berg’s Call of Duty: Advanced Warfare 'Discover Your Power.
To see a full list of winners click here.