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Toyota, Bowlines



Toyota Looks to MPC to Help Visually Deliver Their Newest Message of "Explore, Dream, Discover"

With Saatchi LA, director Paul Geusebroek and the 2D expertise of MPC, Toyota showcased the diverse array of people and places you can experience with the help of the Corolla.

In the commercial, audiences follow different groups of friends throwing off the bowline and indulging in the beauty of inhibition - from a peaceful lakeside gathering to a booming party of jazz performers. 

MPC Creative Director Rob Hodgson and lead artist Gizmo Rivera oversaw the finishing touches on the beautiful spot.

Credits

Agency

Saatchi

Director

Paul Geusebroek

Production Company

Iconoclast

Agency Producer

Julie Rousseau

DP

Menno Mans

Editorial

Cut+Run

Editor

Sam Ostrove

VFX

MPC

Creative Director

Rob Hodgson

Executive Producer

Karen Anderson

Producer

Matt Olmon

2D Lead

Gizmo Rivera