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Volkswagen 'Born Confident'



MPC partners with Somesuch’s Nick Gordon and adam&eveDDB to create a photo-real, confident young ram for Volkswagen

Volkswagen’s ‘Born Confident’ campaign, with a 60-second hero spot directed by Nick Gordon at Somesuch, with VFX by MPC, opens with the birth of a young ram, delivered by a shepherd and his son on a dark and rainy evening. This self-assured little chap exudes confidence from day one, boldly stepping into the world to wreak playful havoc; leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match.

The film’s CG ram is crafted by MPC’s Gold Cannes Lion-winning Life team, in collaboration with adam&eveDDB in London and DDB Berlin/Hamburg– and he grips you with his irresistible confidence from the start.

Film craft

MPC’s artists crafted the photo-real character harnessing the expertise and learnings of our ‘Life’ team from across the studio, including the Jungle Book team in MPC Film. 

Carsten Keller, MPC’s 3D creative director elaborates: “We needed to create a baby ram with life-like proportions, staying true to physical anatomy. To make him feel real, subtlety was key. Push the animation and ‘acting’ too hard, and you instantly lose believability – the emotion and storytelling in ‘Born Confident’ comes from our little hero’s elegant and confident posing, with no need for buffed-up, oversized muscles.” 

Using innovative in-house software developed for photo-real creature work, MPC's Life team mastered the tricky balance of crafting a charming photo-real character – the brilliantly bold little ram ready to take on the world - without slipping into cartoon-like animation.

Watch the breakdown here:

Gallery

Credits

Agency

adam&eveDDB

Director

Nick Gordon

Production Company

Somesuch

Group Chief Creative Officer

Ben Priest

Executive Creative Director

Rick Brim

Art Director

Feargal Ballance

Copywriter

Patrick McClelland

DoP

Alwin Kuchler

Producer, adamanddeveDDB

Lucie Georgeson

Executive Producer, Somesuch

Seth Wilson

Producer, Somesuch

James Waters

VFX and Animation

MPC

VFX Creative Director

Carsten Keller

VFX Supervisor (3D)

Fabian Frank

VFX Supervisor (2D)

Dan Sanders

CG Animation Lead

David Bryan

Executive Producer

Anandi Peiris

Bangalore Line Producer

Pooja Pandya

3D VFX Team

Chris Welsby, Ed Sherwood, Jaroslav Polensky, Jonathan Baker, Emma Taylor-Gilli, Justin Braun, Chloe Dawe, Jessie Amadio, Marco Gifuni, Oliver Metz, Pedrom Dadgostar, Platon Filimonov, Selcuk Ergun, Tushar Kewlani, Hendrik Freuer, Antonio Deiana, Maximilian Mallmann, Joffrey Zeitoun, Jonathan Baker

2D VFX Team

Dan Lorenzini, Alex Snookes, Andrew Roberts, Daniel Benjamin

Bangalore VFX Team

Ria Banerjee, Ajai V John, Ajith PA, Ankit Dheraj Toppo, Hemanth Anusuri, Mohammad Qasim, Joyett Fernandes, Parineeta Jasiwal, Anurag Singh, Pramod Dwivedi, Bala Krishnan R, Rajesh Kaushik, Uday Veerepalli

Grade

MPC

Colourist

George K

Editor

Dan Sherwen @ Final Cut

Sound Designer

Sam Ashwell @ 750mph