Audi, Monster



MPC LA provides grade and VFX for Audi’s exhilarating new S5 coupe commercial

Follow the journey of Audi’s S5 coupe from windy terrain all the way to the bullring. The auto brand's new commercial from Venables Bell boasts that driving this model may give drivers the feeling of achieving an unthinkable feat – even taming a “monster.”

MPC provided both grade and visual effects for the commercial, continuing a relationship with Audi that brought audiences “The Ring.” MPC’s US Creative Director for Color Mark Gethin graded the commercial and Creative Director Michael Gregory oversaw VFX.

MPC’s Zach Tucker supervised CG for the commercial. Lead artist Jim Spratling attended the shoot and worked closely with MPC’s LA and Bangalore teams during post-production. Spratling enjoyed the collaboration with director Jaron Albertin and DP Darren Lew, who beautifully lit and framed the shoot.

“Due to the nature of the spot being at night, we knew that there wouldn't be too much detail in the bull texture and environments, so we made sure we had enough photography to bring back detail where it was needed,” said Spratling on compositing the nighttime crowd shots.

“We set ourselves up with a Canon EOS 5D and took secondary plates of the crowd throughout the night which we then used in comp for crowd replication. We had enough coverage with the 5D that we didn't need to approach the crowd in 3D and it was all plated in 2D.”

Spratling described the the team’s creative process further, saying: “The biggest challenge was enhancing the bull to make him feel menacing and big, with realism in mind. We replaced some of the horns in CG to match the aggressive bull seen in some of the shots and then used 2D warps, transforms and stills to increase the size of the bull.”

MPC’s team also had an excellent experience working with Venebles Bell, working closely with creatives Matt Keats & Matt Miller both on set and in the VFX suite on the bull enhancements and car beauty work.

Credits

Agency

Venables Bell & Partners

Producer

Gabby Gardner

Production Company

Smuggler

Director

Jaron Albertin

Executive Producers

Patrick Milling Smith, Brian Carmody, Allison Kunzman

COO

Andrew Colon

Line Producer

Erin Wile

DP

Darren Lew

Editorial

Final Cut LA

Editor

Crispin Struthers

Assistant Editor

Zoe Schack

Executive Producer

Suzy Ramirez

Producer

Barbara Healy

Music

Squeak E Clean Productions

Composer

Adam Kootman

Creative Director

Rob Barbato

Sound Design and Mix

740 Sound

Lead Sound Designer/Mixer

Chris Pinkston

Sound Designer

A Josh Reinhardt

Grade

MPC

Colorist

Mark Gethin

Color Assistant

Kris Smale

Executive Producer

Meghan Lang

Color Producer

Rebecca Boorsma

Associate Color Producer

Elyse Robinson

VFX

MPC

Executive Producer

Karen Anderson

Producer

Jamie Loudon

Production Coordinator

Susie Cobb

Creative Director

Michael Gregory

Lead Artist

Jim Spratling

CG Supervisor

Zach Tucker

Line Producer

Deepanjali Singh

Production Coordinator

Nikkesh Kannan

CG Artists

Kyung Park, Vaibhav Gupta

Tracking

Sravan Kumar

Matte Painting

Sachin Sureshrao Dhapudkar, Radhakrishna Rethinasamy

Compositing Team

Ben Persons, David Ince, Rodrigo Jimenez, Sandra Ross, Fabrizio Ghiso, Toya Drechsler, Kathleen Kirkman, Stalin Balan, Rajkumar Chidambaram, Vinoth Kumar, Arun Kumar, Ragesh R, Rajinikanth R, S Rajesh, Bala Krishnan R, Manideep Setty, Rajesh Kaushik, Sugumar S, Uday Veerepalli, Mithun Jacob Alex

Roto/Prep

Amit Shukla, Arulanandhan, Kishan Katrimal, Likin Ganpathy CP, Maheswar Konda, Manu PS, Mohanakrishnan C, Muruganatham T, Praveenkumar Samiraj, Aginesh, Akhil K.P., Joshi John