Alongside McDonald’s Christmas TV ad, in which a young girl takes her last carrot stick home for the reindeer on Christmas Eve, Snapchatters can unlock an exclusive ‘Carrot Run’ game - built by MPC Creative in partnership with Snapchat and Leo Burnett. This hub can be unlocked by scanning Snapcodes on millions of items of Christmas packaging, or by swiping up on special McDonald’s Snap Ads that will be available to the 10m+ daily Snapchatters in the UK.
Pete Conolly, CD at MPC Creative says,“This the first time we’ve built a bespoke game for this platform and it’s been great fun, as well as a learning process for our team. It’s encouraging to see a brand like McDonald’s embracing Snapchat to generate some fun, in-app content aimed directly at their audience.”
Mark Franklin, Rob Tenconi
Chris Preston Barnes, Piers Limberg, Kunal Sarkar, Shiny Rajan, Debasish Raha, Jayadeep Chandran, Kalaiarasu P, Sourodeep D, Sumita D, Jaspreet, Kartik Gupta, Subbaiah
Sam Robson @ 750mph